Music Videos
Modern music videos are primarily made and used as a marketing device to promote the sale of music recordings for the particular artist. For this reason, music videos are often called ‘promo videos’ or ‘promos’. Although the origins of music videos go back much further, they came into their own in the 1980s, when MTV's format was based around them. In the 1980s, the term ‘rock video’ was often used to describe this form of entertainment, although the term has fallen into disuse.
Catergories
Music videos often incorporate the same styles of filmmaking, often followign a narrative with the lyrics of the song. These particular style incude animation, live action films, documentaries and non-narrative abstract film.
An example of an animation music video is The Vengaboys single ‘Ibiza’.
An example of a non-narrative, abstract film is James Blunt's simgle 'Your Beautiful'. I chose this music video in particular to illustrate this catergory because the actions in the video are completely unrelated to the story told by the lyrics. The male singer is sitting on a white platform over-looking the sea, stands up and takes his clothes off whilst looking at the camera and then jumps into the water in his underwear. This is cmpletely irrelevant to the song, telling a story of love at first sight on the underground. The undressing could symbolise the peeling away of layers and emotional gaurds and the leaping into water could symbolise the helplessness of love, but these are simply interpretations that are depicted from abstract ides.
An example of a Live action style music video is Snow Patrol's single 'Signal Fire'.
Modern music videos are primarily made and used as a marketing device to promote the sale of music recordings for the particular artist. For this reason, music videos are often called ‘promo videos’ or ‘promos’. Although the origins of music videos go back much further, they came into their own in the 1980s, when MTV's format was based around them. In the 1980s, the term ‘rock video’ was often used to describe this form of entertainment, although the term has fallen into disuse.
Catergories
Music videos often incorporate the same styles of filmmaking, often followign a narrative with the lyrics of the song. These particular style incude animation, live action films, documentaries and non-narrative abstract film.
An example of an animation music video is The Vengaboys single ‘Ibiza’.
An example of a non-narrative, abstract film is James Blunt's simgle 'Your Beautiful'. I chose this music video in particular to illustrate this catergory because the actions in the video are completely unrelated to the story told by the lyrics. The male singer is sitting on a white platform over-looking the sea, stands up and takes his clothes off whilst looking at the camera and then jumps into the water in his underwear. This is cmpletely irrelevant to the song, telling a story of love at first sight on the underground. The undressing could symbolise the peeling away of layers and emotional gaurds and the leaping into water could symbolise the helplessness of love, but these are simply interpretations that are depicted from abstract ides.
An example of a Live action style music video is Snow Patrol's single 'Signal Fire'.
This music video is particularly interesting as it tells a narrative wihin a narrative and also promotes the newly released Spiderman 3 film, whilst simultaneously borrowing it's iconography in order to increase audience famliarity and quailty.
Documentary music videos cover a very broad range, but are fundamentally meant to reflect realism and everyday life. For this catergory I have chosen Coldplay's single 'Yellow' as it uses a natural setting, with earthy, dark, natural colours and lighting and doesnt have a narrative but simply presents a form of 'reality'.
Documentary music videos cover a very broad range, but are fundamentally meant to reflect realism and everyday life. For this catergory I have chosen Coldplay's single 'Yellow' as it uses a natural setting, with earthy, dark, natural colours and lighting and doesnt have a narrative but simply presents a form of 'reality'.
No comments:
Post a Comment